Chapter 6 & 7 (February 23, 2010 Notes)

(Source from :http://www.personal-development.info/images/subliminal-message.jpg)

Essay #2: “Best Practice for putting together a blog” minimum 2pages

Due on Tuesday, March 9, 2010 (40% Grammar & Language30% Content30% others)

Midterm Quiz: Tuesday, March 23, 2010

From Chapter 1 to Chapter 10


Chapter 7: Crafting Brief Messages

Choosing Electronic Media for Brief Messages

• Social networks and user-generated content sites
• E-mail• Instant messaging (IM)
• Text messaging
• Blogs
• Podcasts
• Online VideoSituations in which you should consider using a printed message rather than electronic alternatives.
• When you want to make a formal impression
• When you are legally required to provide information in printed form
• When you want to stand out from the flood of electronic messages
• When you need a permanent, unchangeable, or secure record.

Creating content for social media

• Remember that it’s a conversation, not a lecture or a sales pitch.
• Write informally but not carelessly.
• Create concise, specific, and information headlines.
• Get involved and stay involved.
• If you need to promote something, do so indirectly.
• Be transparent and hones.

Interesting Web:

1. Ready to Start Blogging
www.website101.com/RSS-Blogs-Blogging
From this web, we can learn small business blog that can attract consumers.

2. Sharpening your career skills online
http://businesscommunicationblog.com/websearch
We can research specific topic through this business web.



Chapter 6: Completing Business Messages

Evaluating Your Content, Organization, Style, and Tone

• Is the information accurate?
• Is the information relevant to the audience?
• Is there enough information to satisfy the readers’ needs?
• Is there a good balance between general information (giving readers enough back-ground information to appreciate the message) and specific information (giving readers the details they need to understand the message)?
• Are all the points covered in the most logical order?
• Do the most important ideas receive the most space, and are they placed in the most prominent positions?

Table 6.2 Revising or Clarity

• Overly Long Senses
• Hedging Sentences
• Unparallel Sentences
• Dangling Modifiers
• Long Noun Sequences
• Camouflaged Verbs
• Sentence Structure
• Awkward References

Table 6.3 Revising for Conciseness

• Unnecessary Words and Phrases
1. Using Wordy phrases
2. Using too many relative pronouns
3. Using too few relative pronouns

• Long Words and Phrases
1. Using overly long words
2. Using wordy phrases rather than infinitives

• Redundancies: Repeating meanings
• Redundancies: Using double modifiers
• It is /There Are Starters: Starting sentences with It or There

Designing Multimedia Documents

• Creative and technical skills
• Tools
• Time and cost
• Content
• Message structure
• Compatibility
Using Technology to Produce Your Message
• Templates and stylesheets
• Page setup
• Column formatting
• Paragraph formatting
• Numbered and bulleted lists
• Tables
• Pictures, text boxes, and objects

Interesting Web:
1. Plan a better Podcast
http://real-timeupdates.com/bct
From this web, we can go over chapters and read some relative articles and powerpoint.